Select Page
Lessons in Business Startup: Flourishing in Floral

Lessons in Business Startup: Flourishing in Floral

Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information. But flower delivery in Greenville SC IS an excellent business model.

What  do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!

Lessons in Business Startup: Flourishing in Floral

Florist Marketing

  • Online reputation is critical – Stay on top of Yelp, Google Places, and other review websites. Customers are turning to online outlets to express their praise / frustration – stay in control.
  • Low cost/No cost marketing – if often the best – community activity gets free marketing.
  • Email marketing – send out coupons and discounts at least every month. Make sure your florist website supports this.

Florist Wire Services

  • Avoid Wire Service Lock-In – Don’t get stuck with long-term commitments for florist POS and florist websites. Flexibility is key for any small business.
  • Wire Services Ads – your money is going to fund ads running against your business in your local area.
  • Statements – Review you statements with an accountant or bookkeeper to see if you’re actually making money.
  • Codified Products / Containers – Know your options.  Sometimes the minimum purchase of these expensive containers far outweigh the earning potential.  Many florists team up to split a box or you can choose to not buy the codified container and instead purchase something similar from your trusted vendor.  In that case you can still fill wire-in orders that allow for a keepsake substitution without breaking the bank.

Florist Credit Card Processing

  • Big Costs – Credit card processing is an unexciting but critical part of your business. You can save hundreds of dollars a year by choosing the right merchant account. Compare processors.
  • Statements – Compare your statements to be sure you’re getting a good deal.
  • Contracts – Contracts can be okay, but avoid early termination fees and similar lock-ins.

Florist Software

  • Floral POS pays for itself – Good floral software increases productivity and has built-in marketing – you will save on time, labor and get more orders.
  • Independent solutions – think independent for your floral software – you will get lower prices and more flexibility.
  • Florist websites – Make sure your website looks unique – it’s a critical part of your brand.

Flower Shop Operations

  • Delivery Confirmations – are practically expected by customers these days as a part of basic customer service.
  • Check your work – Have a checker on all designs that leave the store.
  • Handling complaints – create an action plan for your staff so everyone feels empowered to help that occasional sour customer with a smile and grace.

Holidays (Valentine’s Day, Mother’s Day)

  • Record keeping – it’s essential to predict future years – keep notes on sales, prices, weather.
  • Planning – Make a game plan weeks before any holiday for staffing, buying, and marketing.
  • Be aware of your competition – See what the wire services and other florists in your area are offering and offer up something unique and/or comparable.

Flower Care

  • Keep buckets clean – change water and recut any flowers that haven’t sold within 3 days of arriving.

Florist Staffing

  • Do not over staff – use part timers for flexibility.
  • Staff smart – Experienced designers will require a higher wage than a General Shop worker.  Schedule designers enough hours to fill orders and create some designs for the display case then let the general help take it from there.

Working with Vendors

  • Share information – don’t be afraid to ask other florists who they get their supplies from.
  • Check invoices – to be sure you are paying a reasonable price for your supplies and check each delivery to be sure you have received everything you paid for.  Mistakes happen!
  • Know what you are paying – and what you need to charge with your mark-up .  Be sure your staff knows this too!
  • Communication – with vendors is key. Let them know when you receive unsatisfactory product or when they deliver in a timely manner.  These relationships will help you stand out against other shops.

Florist Community

  • Florist Advice – Lean on other florists for advice with free Facebook florist communities. Some are invite-only, so be in touch with other florists to find the most popular communities.
How Multistory Homes Lose Heat

How Multistory Homes Lose Heat

There is an effect known as stacking that multistory homes must deal with. When the layers between the different levels of the home are not insulated, then the denser cold air pushes the warm air out through the upper levels. The home loses heat out of the attic, which explains why the attic is so warm and the basement is so cold. Those trying to heat or cool their homes could be losing a lot of energy because their home is not properly insulated.

Insulation is the key to making a heating and cooling system effective. The worst offending level of the home is the layer between the attic and the top floor. This is where the most heat is lost, and it is the one that needs to be insulate the most. One way to fix the problem is to simply keep the attic closed as often as possible and ensure that there is a layer of insulation between the two levels.

For attics that are in use, that may be a lot more difficult. It can help to put a door on the attic and insulate around that door and other openings. A heating and cooling specialist can provide more in-depth advice based on an assessment of the home.

For those who have an AC unit, calling for an air conditioning Myrtle Beach service may be a waste of energy until the levels of the home are properly insulated. Until they are, then a running AC unit must work extra hard and will not be as effective as it should be. Proper insulation allows the unit to only need to cool a single level instead of the whole house.

The basement could become extremely cold if it is not properly insulated and an AC unit is running upstairs. That’s why the basement needs to be taken into consideration before calling for a service like air conditioning myrtle beach. Installing an AC unit above the basement could supercool the basement and make it inhospitable. This is less of a problem if no one uses the basement, but it will still be taking air from the AC unit and wasting energy that doesn’t have to be wasted.